John R. (Rusty) Helms, CPA, CGMA

President

For more than three decades, John “Rusty” Helms has helped to plan, manage and grow the finances of countless individuals and small businesses in the Indianapolis area and beyond. Having worked in both public accounting and in the private sector, he’s gained incredible knowledge that’s provided him a rare, three-dimensional view of today’s financial landscape, while having the ability to adapt to the ever-changing income tax world. While Rusty has prepared thousands of tax returns for both small business clients and individuals, he still finds joy in the variety and challenge each new client brings. He founded what would become J.R. Helms and Associates, P.C. in 1989. Rusty, a graduate of Ball State University with a Bachelor of Science degree in Accounting, is a member of the American Institute of Certified Public Accountants (AICPA), Indiana CPA Society (INCPAS), National Society of Accountants (NSA), and the American Institute of Certified Public Accountants (AICPA) Private Companies Practice Section (PCPS). He is a Certified Public Accountant, Chartered Global Management Accountant and Certified QuickBooks ProAdvisor. Outside of his work, his faith and family top his priority list. He is a devoted grandfather, woodworker and creator who enjoys designing and creating with his hands. He believes each day is a gift and prides himself on always doing what he promises.

Robert Helms

Director of Firm Operations

Robert Helms is a detail-oriented professional with over a decade of experience in accounting, tax, and business management. As the Director of Firm Operations at J.R. Helms and Associates, P.C., Robert plays a pivotal role in developing, maintaining, and ensuring compliance with business systems for the firm’s clients. His approach combines innovative technology with proven strategies to help clients enhance their business decisions and achieve success.

Robert earned his Bachelor of Science degree in Accounting from the University of Southern Indiana. He is a Certified QuickBooks ProAdvisor and a member of both the American Institute of Certified Public Accountants (AICPA) and the Indiana CPA Society (INCPAS).

Beyond his professional endeavors, Robert is deeply involved in his community as the treasurer for both the Brownsburg Girls Softball Little League and Brownsburg Youth Sports. He has been coaching youth sports teams, including softball, baseball, and basketball, for the nearly a decade. His passion for sports and commitment to teamwork profoundly impact young athletes, fostering skill development and building a strong community spirit.

Robert married his college sweetheart, Lauren, in 2007. They are proud parents to Sophia, Tessa, and Jack. When not balancing the books or coaching on the field, Robert enjoys spending quality time with his family, watching Marvel movies, engaging in outdoor activities, and playing video games, fully embracing his role as a fun and dedicated dad.

His personal philosophy is straightforward yet powerful: “Say what you mean, and do what you say,” a principle that guides both his professional and personal life.

Let Us Help:

Dear Friend,
I have a feeling I know why you’re reading this right now. You need more time in your day. Running a business is extremely demanding, and there just isn’t enough time in the day to keep all the plates from spinning out of control. And what you need most right now is more proactive help with your business finances and tax strategy. As soon as possible.

In fact, yesterday would have been ideal. Am I close?

We get it. We’ve worked with plenty of businesses who have to cobble together 9 different software programs to keep everything straight, or who just wash their hands of it all and put everything on the credit card … and then try to clean up every year after the fact. And they know that this is no way to properly monitor profit margins, cash controls, account management, tax strategy and all of the myriad components of an effective financial system for a business.

Perhaps this is your story too. Or perhaps you’ve reached a stage of development in your business that you want to pass the baton of accounting to another expert team so your expert team can focus on what they do best: making sales and taking care of customers. Or are you just starting your business and want to start things off on the right foot? Whatever the reason, we want you to know that our team has been diligently and effectively taking care of the accounting needs of countless organizations in a wide variety of industries; discreetly and expertly handling the ongoing financial management of tax burdens, payroll, bookkeeping, and other comprehensive accounting services while providing expertise in business planning, coaching, and strategic consulting that many businesses need.

Because here’s a certain truth as it relates to taxes and your business: the State and Federal Government would love to have more of your business’ hard-earned money in their accounts. And yes, even though it’s painful, none of us begrudge paying our legal and fair share of taxes. But the problem is that regular business owners, like you, are missing out on legal and safe deductions, to the tune of hundreds of millions of dollars in unclaimed refunds every year. It doesn’t have to be this way.

You don’t have to hand more dollars over to the government than they require, just because you don’t know their rules as well as they do. You don’t have to live in a constant state of anxiety over the state of your books, feeling guilty about the time you should be devoting to keeping your business profitable. In fact, to help you find answers to your questions, I’ve compiled some resources in the last couple of years, for business people like you, in response to the specific tax and accounting questions I’ve received from my clients.

Click the button below to take your first step, and receive a free report from us.. We’ll rush your copy to you immediately. And of course, feel free to poke around our site and discover why I’ve been called “The Most Trusted CPA in the Indianapolis Area”.

Talk again soon,

John R. (Rusty) Helms, CPA, CGMA

PS — When you grab our free report, we’ll also add you to our weekly email series on “Real World” Strategy for small business owners. Our readers enthusiastically forward these to their colleagues and peers all the time, because they’re not your standard “tax tips”.

PPS — Already want to come in? I don’t blame you … many people are fed up with trying to manage their financials on their own. Our schedule is very full … but if you call us at (317) 337-2980 or Email Us, we’ll give you two options for coming in right away. We will NOT make dealing with an accountant as painful as dealing with your books has already been!